Lookbooks We Love: Pyjama Tribe by CHOLA the label

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Homo pyjamarus bad-assness

Common name

Pyjama People


Succinctly, the Pyjama Tribe seem to never age. Their people tend to outlive the normal homo sapien species, if not in time then in experience.

They are not hunters and gatherers of food in the usual sense but are always on the lookout for a new experience as a way to get their hearts racing and to feed their souls.

The tribe shows a great tendency to seek out adventure, new sights and sounds, and on occasions, even danger. The people seem to be fearless, occasionally even reckless but, are kind and charming by nature.

Distinguishable from the other homo sapiens by their unique clothing, the Pyjama Tribe’s people’s wears are made with love by a woman they’ve anointed their Chief – a spritely, stylish woman who has a way with patterns and fabrics. They call her Chief Pyjama Chola, or just Chola, though the mythos behind the name has long been lost.

Chola dresses her people in clothes so comfortable, they could be considered hugs made from locally sourced fabrics. The Pyjama Tribe’s coverings, she decorates with minimalist, subtle details, usually in primary colours. Her people show a great affinity for earthy colours and monochrome.

The tribespeople’s clothing reflects their gentle natures and adventuresome lives. They dress in loose, but well-tailored and strong materials that can keep up with their wanderlust hit hearts and feet.

The women of the tribe are fierce warriors, but loyal friends; it is possible that early on in the tribe’s development they overthrew any restrictions imposed on themselves and are now known for their love of independence.

Pyjama People can be found on near any part of Earth, but they never stray too far from nature. The people appear to prefer beaches, lakes, forests over cities and soot. The tribe is not bound to each other and are often found travelling great distances individually. They are not a monolithic tribe with set rules of entry. Rather, they are bound together by common ideals and like-mindedness.

As different from each other as they are from the homo sapiens sans pyjamas, the Pyjama Tribe come together for a singular reason.

Don’t believe me, just have a look-see at the making of videos we’ve added as an extra bonus for all you #pyjamapeople whom we love!

A big THANK YOU to our Pyjama Contributors

        Pyjama Photographer


Siddharth Lalchandani specialises in portrait photography that captures his subject’s soul, and the viewer’s heart.

Basically, he’s an evil spirit king, so watch out!

See more of his work on his Instagram and Facebook page, or here on PyjamaPeople.

Pyjama Makeup

Venus Pereira is a veteran makeup artist with an eye for the unusual and a style goddess in her own right. She’s worked with publications like Filmfare, Elle, Vogue, and also done hair and makeup for television and films. See more of her work here.  

Pyjama Models

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Rachel Varghese is a model and singer, and an all-around phenomenon. At 19, she won 2007’s Season Four of Channel V’s ‘Get Gorgeous‘ model hunt. As a singer, she has a Jazz and Blues background but has recently sung vocals for films, NH10 and Margarita With A Straw.

Follow Rachel on Instagram and Facebook.


Chola look book low Res-page-003-2Shveta Salve is an Indian television actress and model. She was one of the stars in the TV show Hip Hip Hurray, which ran on  Zee TV between 1998 and 2001. She made her feature film debut in 1999 with Pyaar Mein Kabhi Kabhi. In April 2008, she graced the cover of Maxim India magazine. You can also see her in the films Dil Toh Baccha Hai Ji and Lanka.

She’s a hopeless romantic and a Bukowski addict. Follow Shveta on Twitter and Instagram.

Saving the best for last:

Chief Pyjama

 is a designer, stylist, and the Creative Director of Pyjama People. She got her start working on Manisha Koirala’s costumes for the 1999 movie Mann and hasn’t looked back since!

A veteran of the business, Cho’s styled films like Calcutta Express, to numerous national and international advertisements. You can order from Cho’s debut adult line called CHOLA by emailing her on cholabysohaya@gmail.com with the subject “Pyjama Me,” She also has a line for kids called Bachcha Party.

Follow her on Twitter and Instagram 

Follow Chola the Label on Facebook or on Pyjama People’s section called Chola’s Shop.

Super proud of our Chief? So are we!

Go on, Cho, take a bow.

We’re always looking for new designers to showcase. So, if you’ve got a lookbook you think we’ll love, send us an email to payjamapeople@gmail.com with the subject line Submission for #LookbooksWeLove.

Avantika Mehta
Written by

Editor, Pyjama People

Avantika Mehta used to be a lawyer, resident Blue Frog party freak and proud wearer of harem pants curated from Kasol. Then she became a writer and it all went downhill. Famous Scottish journalists have been known to call her ‘a volatile woman.’

Twitter @bitingfriends / Instagram: @bitingfriends


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