Look Books We Love: Chola the label’s Grown up hippies


Chola was one of the most self-assured debuts at Lakme Fashion Week 2016. The brand and its founder (our co-founder) Sohaya Misra also won Grazia’s Young Designer of the Year.

What’s all the hype about, you ask? We say the hype is the simplicity in her clothing; the fall of her fabrics; the funny way in which all the CHOLAs make you feel like you’re floating on clouds, but could kick ass at any time if need be. That’s what the brand is all about, and with its second collection: the brand has grown up.

As with Pyjama Tribe, Sohaya’s clothes remain chic but unembellished. But the new collection is a woman who is ageless, but busy.

The flowing pants, the striped shirts with eye-catching sleeve detailing — these are clothes for the woman who has spent her days beach bumming, dreaming impossible dreams that she is finally ready to make into reality. A flower child turned corporate boss.

Chola has created a collection for the woman who has had her fun and is willing to get down to business to turning her dreams into reality — the grown-up hippie.

Exclusive Info: Chola clothes will be available in a city near you (or your city even) soon!

Mumbai: starting April 12, Chola clothing will be available at Atosa, and at CREO.

Delhi: starting April 14, Chola clothing will be available at Ensemble, Emperio Mall.

Bangalore: starting April 16, Chola clothing will be available at The Verandah.

Hyderabad: starting April 17, Chola clothing will be available at Elahe.

A big THANK YOU to our Pyjama Contributors

        Pyjama Photographer


Siddharth Lalchandani specialises in portrait photography that captures his subject’s soul, and the viewer’s heart.

Basically, he’s an evil spirit king, so watch out!

See more of his work on his Instagram and Facebook page, or here on PyjamaPeople.

Pyjama Makeup

Venus Pereira is a veteran makeup artist with an eye for the unusual and a style goddess in her own right. She’s worked with publications like Filmfare, Elle, Vogue, and also done hair and makeup for television and films. See more of her work here.  

Chola’s Muse

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Rachel Varghese is a model and singer, and an all-around phenomenon. At 19, she won 2007’s Season Four of Channel V’s ‘Get Gorgeous‘ model hunt. As a singer, she has a Jazz and Blues background but has recently sung vocals for films, NH10 and Margarita With A Straw.

Follow Rachel on Instagram and Facebook.


The Label

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Chola the label was showcased as one of the GenNext designers at Lakme Fashion Week 2016. The brand and its founder (our co-founder) Sohaya Misra also won Grazia’s Young Designer of the Year. Follow her on Instagram, and keep up with Chola the Label on Facebook or on Pyjama People’s section called Chola’s Shop.


We’re always looking for new designers to showcase. So, if you’ve got a lookbook you think we’ll love, send us an email to payjamapeople@gmail.com with the subject line Submission for #LookbooksWeLove.

Pyjama People
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Our philosophy is simple: Be brave, and dare to be different — don’t give a f*ck what anyone else thinks! Style is about having fun and being comfortable in your own skin.

Learn more about the Pyjama Philosophy.


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