#PyjamaReviews Nicobar clothing: colonial-era styled for Indian millennials

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Soft Fabrics, Stylish Details

By

Avantika Mehta and Janani Krishnan

Launched by Good Earth, Nicobar is aimed at a younger clientele with a penchant for quality over quantity. With fashion veteran Aparna Chandra at the helm of design and former-editor of Motherland Vandana Verma looking after creative direction, we had high hopes for this brand and it did not disappoint.

The brand’s first collection is reminiscent of colonial-era style, but seen through an Indian millennial’s eyes. There are cotton dresses perfect for tea parties and laidback separates that can be layered with each other to make 100 different outfits. The clothes are simple, the fabrics are soft and of high quality, and the stitching seems sturdy. Based on this, we could consider each piece of clothing to be a style asset.

To check this theory, Avantika bought a pair of jodhpurs from the website. She believes that if a brand makes good pants, it speaks volumes about their stitching and quality control.

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While she had some initial trouble paying on the website, Nicobar customer service deserves props for calling Avantika soon after she tried to place the order to sort out the problem. Once ordered, the pants were delivered within a week: quick delivery, especially given that the brand has just set up, is always appreciated.

Made from super-soft cotton, the pants are definitely not a buy Avantika regrets (and no, she can’t pose like a normal person for long.)

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She’s had the pair of five days and worn them twice already.

 

 

The material is breathable, the fit is pretty perfect, and Avantika especially likes the pant’s simple details like these the grey buttons around the ankles.

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Priced under Rs 3,000, they’re definitely a good investment buy. And the airy, loose fit of jodhpurs is a great alternative to distressed and/or boyfriend jeans for the summer.

The pants are also available in white. Avantika spent a good part of an hour wondering if she wanted that colour instead. Eventually, she settled for the darker, more opaque grey that seemed more suitable for everyday wear.

Janani came across Nicobar clothing during the Vintage Garden popup shop in Bandra over the weekend. She tried on a men’s blue striped kurta.

NicoBar Kurta

She, too, was completely seduced by the fabric. The fit worked on her body, which is great because we Pyjamas love our unisex clothing. Based on the quality of the fabric, Rs 3200 she says is a good deal for the kurta.

A potential challenge both Avantika and Janani perceived with Nicobar clothing is the sheer sheerness of their summer collection’s fabrics. Many of the dresses being sold are without a lining. While the brand offers slips separately, some consumers may dislike wearing slips under dresses and tops. This makes them, like the white jodhpurs Avantika was a bit scared to buy, perhaps not so suitable to wear to work. On the other hand, some of those dresses would look great over a bikini and on the beach.

Final Verdict:

The minimal designs and soft fabrics used by this sibling of Good Earth ensures that we will be coming back for more, and also that we’ll be closely following their future collections. The sheerness of the designs that use delicate cotton and don’t have lining will be a challenge for some consumers like Janani and Avantika but that’s just one segment of their clothing. We are looking forward to seeing how they grow and maintain this aesthetic as they introduce new seasons over the course of the year.

Pyjama People reviews are not sponsored. We pay for our own clothing and review anonymously.

Special Thanks to Pooja Chhabria for the photographs of Avantika. You can follow more of Pooja’s multimedia work and photography on her Instagram.

 

Janani Krishnan
Written by

Janani is a global citizen, she says and adds that she knows that sounds a little pretentious but it’s true. Currently, she’s based out of Mumbai and totally in love with the city, people and manic energy! “What makes me tick – numbers, animals, sustainable fashion, natural beauty, compassion, public art, food, being outdoors, travel and believing in the goodness of people” she says. She is also a human litmus test for all brands claiming to be sustainable and organic, and she tells you the truth. Why? Because you deserve to know.

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