Publishing experiments are nothing new to Netflix, whether episodes happen all at once or weekly or something in between. Ridley Jones doing something completely different. The first episode of Ridley Jones can now be seen on Netflix on YouTube ahead of its expected release date in mid-July 2021.
The series is one of the first major titles from Chris Nee, with whom Netflix signed a general contract at the end of 2018. Her other projects currently slated for Netflix include Dino day care center, Ghost Ranger, Ada Twist, scientist, and We the peoplee (to be released on July 4, 2021).
The first of six episodes to be released as part of the first season debuted on YouTube on June 8, 2021. At the time of writing, the first episode had just topped 10,000 views, though that will likely bloat once the elusive kid’s YouTube algorithm puts it in its spin.
The new show will show a so-called curious child who, together with his friends, has to protect the treasures of the Museum für Naturkunde when everything comes to life at night.
Behind the series are Laughing Wild (Chris Nees production company) and Brown Bag Films, with Bob Bergen, Iara Nemirovsky, David Errigo Jr. and Ashlyn Madden voicing various characters.
The entire set of episodes that make up Season 1 will be Jump on Netflix on July 16, 2021 according to the trailer that was simultaneously released on YouTube yesterday.
Netflix’s efforts for kids have been one of the streaming giant’s biggest sources of innovation over the past several years. Whether it is experimenting on social media like YouTube or developing unique features in the Netflix app, they are eager to stay ahead of Disney +, which should become the dominant force in B2C streaming for kids.
They are constantly experimenting on YouTube alone, whether with live streams or complete episodes.
We’ll keep you updated as soon as we find out when Ridley Jones is going to hit Netflix in its entirety (or even fall entirely on YouTube), but until then, let us know if that’s on your radar.
Special thanks to Emily Horgan, who is a regular contributor, for highlighting this publication.